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Brand Positioning:
The brand focuses on creating exclusive backpacks for idol fans, positioning itself as a provider of functional and emotionally resonant backpack products for the idol fan community. Designed specifically for fans, whether at concert venues for support or on travel journeys, these backpacks serve as the perfect companion. The unique exterior design allows fans to instantly recognize fellow supporters, showcasing the distinctive identity of the fan community.
Key Points to Capture Consumer Mindshare:
Strong Emotional Identity: The backpack designs revolve around idol elements, featuring unique patterns, color schemes, and other details to create a highly recognizable appearance. This emotional identity fosters a strong sense of belonging among fans, allowing them to instantly identify fellow supporters.
Multi-Scenario Adaptability: Designed with the practical needs of fans in mind, the backpacks carefully consider space layout and carrying systems. They can discreetly store support items and merchandise at concerts while also conveniently accommodating clothing and daily essentials during travel, seamlessly transitioning between concert and travel scenarios.
Slogans:
Love and Backpacks Go Hand in Hand, Heading to the Scene Where He Is.
Filled with Love for Him, Embarking on a Journey to Where He Is.
